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Estonian Design Size Doesn’t Matter

The Estonian Association of Designers (EDL) created the concept of Size Doesn’t Matter in 2014, which contrasts the smallness of the land and the density of designers and the abundance of the achievements, in order to introduce Estonian design in foreign countries. Exhibits shown include innovative industrial products and demonstrate the successful combination of a rich visual heritage with the latest technologies and solutions of the 21st century.

The Estonian Association of Designers hopes, through foreign exhibitions, to boost cultural exchanges showcasing the achievements of Estonia as a rapidly developing design country and create opportunities for networking for Estonian product designers reaching the international arena.

The Size Doesn’t Matter exhibition includes products related to furnishing of the home: textiles, furniture, lighting, ceramics, glass, wheels and fashion accessories including bags, shoes, jewellery and a selection of packaging and book designs. Nearly 50 designers are represented; established designers alongside newly graduated, promising young artists who have received awards both in Estonia and abroad. The crisp collection is characteristic of the Nordic country – characterised by a minimalist style, natural materials, ingenious solutions and humour.

The Size Doesn’t Matter concept has travelled and been exhibited in Brussels, Vienna, Stockholm and Caen already.

Discover Oxo Tower Wharf

Oxo Tower Wharf is an award-winning, landmark building situated on the riverside walkway part of London’s fast moving South Bank and Bankside areas.

Oxo Tower Wharf is home to some of the UK’s most innovative and internationally renowned contemporary designers, restaurants, cafes, bars and exhibition venues gallery@oxo and Bargehouse.

The Oxo Tower has been a riverside landmark since the 1930s. During its industrial heyday, it was owned by the makers of the OXO brand and has had numerous and varied uses since. By the 1970s it had fallen into disrepair and was largely derelict. In the 1990s Oxo Tower Wharf entered a new lease of life when Coin Street Community Builders (CSCB) began a major refurbishment project to transform the building into an award-winning mixed-use development of co-operative homes, retail design studios, specialist shops, galleries, restaurants, cafes and bars.

 

Whereis it?

OXO Tower Wharf

Oxo Tower Wharf, Bargehouse Street, South Bank London, SE1 9PH